Sintec establishes strong presence with leading Indian customers

Sintec Textile’s unwavering focus on innovation and its expertise gained over the years is something to look out for, reports Ganesh Kalidas after an exclusive interview with the company’s founder

In the intensely competitive Indian textile market, Sintec Textile is a leading company that has made its mark with a fresh ideology and technical expertise. This young organisation, established in 2011, has several international branches and brings to the market remarkable engineering know-how. Sintec Textile was initially a third-party company that set foot in the industry with its brand in 2015 during ITMA, Milan. The company is now devoted to providing its customers with the best Italian technology and the passion to design and create top-quality textile machinery. With an excellent team of industry professionals, Sintec Textile has faced all the adversities put forth by the Indian market and has achieved 20% growth.

The company currently manufactures compactors for knitted fabrics and brushing machines for wovens and knitted fabrics. Here, innovation is a continuous process and to offer its best to its customers the company’s research and development team aims to regularly update its products and introduce new products as well. In the current year, the company not only managed to strengthen its established markets in South India and South America but also set foot in new markets. In fact, the company reported that it was a “dynamite” year in the Bangladesh market. The company is also being received well in North India along with cities like Ahmedabad, Ludhiana and Kolkata.

Steady growth curve

The quality of products, knowledge of the industry, and maintaining excellent customer relations have been the keys to the company’s success. Its commendable growth can be witnessed through the fact that in the current year itself the company has been able to capture the market in Pakistan, Sri Lanka and Brazil. India, as a flourishing market, has its place in the ‘most important’ list for Sintec Textile. The company’s first machine under its own brand was sold in India. It has maintained a stronghold in the market and has been associated with textile giants like Arvind Textiles, Mangal Textile Mills and AKR Textile. Since 2015, the company has installed over 35 machines in India.

While doing so, it places great emphasis on customer satisfaction, which is not only limited to providing the correct product or service but encompasses maintaining good relations with the client. Sintec Textile is, in fact, one of the highly trusted brands in the sector, commanding excellent customer loyalty. Presently, the company is represented by three local agents in the India market, one of which is a technical service centre called Andava Consultancy that has its operations across the country. It also has a sales wing in Tamil Nadu. Sales in South India, exempting Tamil Nadu, rest with Global Group of Marketing while PNS Composite LLP covers the central and northern regions.

Trust and quality

For Sintec Textile these organisations are a part of the family. The company believes that trust and cooperation among each unit and its associated enterprises is an important factor to create a niche in the market, and therefore it ensures a transparent and reliable work environment. According to Antonio Panozzo, President, Sintec Textile, the company shares a successful business relationship with its India representatives. “It explains why the company has been able to face all the challenges in a vibrant market like India and maintained a steady pace of growth,” he says. At Sintec Textile, another factor that is given priority is research and development on account of which each machine is thoroughly detailed.

It is ensured that all machines are well-finished and able to deliver top-notch performance along with being reliable at all times. Panozzo, the company’s founder and chief designer, is an engineer himself and has provided Sintec Textile with a strong base of engineering expertise that has continued to grow with time. Elaborating about the importance given to customer satisfaction, Panozzo says that providing immediate response to the customer is a top priority for the company in addition to devising out-of-the-box solutions for any hurdles faced. Every solution is tailored according to the customer’s needs for achieving the best results.

Moreover, each product is state-of-the-art and reasonably priced. At its current capacity, the company is able to assemble up to 50 machines per year and is planning to expand to match the increasing demand. It showcased a new prototype at the ITMA, Barcelona which, Panozzo says, was a very successful event that brought a lot of visibility for the company. The highlight at the show was the launch of the A-3 Super Compactor, a new compactor model featuring three cylinders and the A-2 Super Finish Compactor with heat settings. This innovation-driven organisation also has two other prototypes in the testing phase. 

The way ahead

The year 2018 witnessed positive reception and growth for Sintec Textile. Rather, the company has been on a growth path ever since it made its foray into India and is looking forward to finishing this fiscal with similar results, continuing its upward journey towards making it big in the market. Their focus is also on improving the network of local agents representing the company in four continents in order to increase sales and to serve the customers better. An important factor contributing to this growth is that Sintec Textile’s leaders continuously strive for excellence. They are a team of dreamers and visionaries who work towards achieving the goal of raising the company to greater heights, and with each day they get one step closer to their goal. While keeping an unwavering focus on making innovative additions to their product portfolio, the company sets benchmarks that are consistently attained in terms of annual turnover. The company also attracts the best talent to its team and is now in the process of shifting to its new headquarters to ensure smoother networking and work flow among the growing workforce. Meanwhile, although each day brings on a new challenge, the company’s roots have stayed strong, and the management has remained ever-vigilant. It is their dedication that has made Sintec Textile’s success possible. As Panozzo puts it, “I wake up in the morning aware that passion and commitment can make us great, and this is the basic value that I try to transmit to the staff.”