Selvam Process has been working with A.T.E. for the past 10 years and this collaboration has been so successful because they both agree on the ideology of delivering the best service to their customer and employees
S Raju, Managing Director, Selvam Process
A full-fledged firm thrives on innovation, tenacity toward growth and public goodwill. Resilience is a hidden component that keeps the company running even in the worst of circumstances. While the aforementioned statements could be simply defined as the ability to quickly recover from a difficult situation, they also significantly reflect the competence of a company’s leadership. Selvam Process is an example of an Indian textile industry company that has been able to meet all of its customers’ expectations.
To contribute to the advancement of the textile industry and society as a whole, the company heavily relies on its abilities to detect market requirements and to deliver quick and efficient solutions. The concerned entity has established itself as one of the main processing firms in the Tiruppur region. Managing Director S Raju describes the company’s origins in the following words: “Selvam Process was founded by my father in 1990. Almost all the machines we bought were from Fong’s Group. We have installed various models of Fong’s fabric dyeing machines like Eco 38, HSJ and Tecwin which help us to meet the various requirements of our customers.”
Led by Technology
According to Raju, his greatest accomplishment in the firm over the last 13 years has been the enhancement of the Selvam Process’ level and updating it with the most recent technologies. “We guarantee perfect quality and timely delivery,” he adds. This stands as testament to the fact that the management has been a driving force for the enterprise and it was under Raju’s visionary leadership that a company which was producing 3-5 tonnes of products in 2008 is currently able to produce 25 tonnes a day. Selvam Process’ equipment is diverse and easy to use. Elaborating, Raju says, “We have procured a supremely sophisticated line of soft flow dyeing machines from Fong’s, stenters from Monfongs and the new Goller continuous bleaching range and all this has added a feather to our cap.”
In the Tiruppur region there are over 1,000 processing units. Why should a customer think about Selvam Process in this scenario? What is the organisation’s competitive advantage? Responds Raju: “The first thing a customer receives from us is consistency in quality. In addition, we also happen to have a continuous bleaching range where the fabric is prepared for dyeing which is contrary to the usual market practice of soft slow rope form bleaching. As a result, it ensures that there are no creases, curls or folding marks on the fabric. The processes lead in minimisation of waste, thus saving money. This is of importance to a customer.”
Sustainability Initiatives
The company has always been a leader in sustainability initiatives. Says Raju: “We have our own solar plant and are self-sufficient in terms of energy. We have a common ETP from which we get all our water. Almost 85% of the water is reused. We make our own brine solution. Therefore, we don’t get salt from outside. We are progressing toward long-term environmental development. That is the main goal. Production is increasing, and so is turnover. Our primary focus is on environmentally sustainable development.” The founding vision of the company has been to innovate their way to a better and greener future, and their functionality, dependability and popularity attest to the fact that Selvam Process has stayed true to its goal and has continuously reinvented itself to meet the needs of residential and commercial customers. The company reduces its carbon footprint and emissions by only using environmentally friendly machinery.
A Beneficial Partnership
Also, A.T.E. is yet another contemporary story of growth and resilience that deserves to be highlighted. The company’s narrative is inspirational as it does not only entail a modest beginning but also the extreme grit of a visionary who is consistently doing his bit towards the modification, transformation and growth of the textile industry. A.T.E. is a customer-focused company that strives to provide excellent service to all of its clients. Their quality improvement, manufacturing innovation and customer satisfaction objectives are all met as a result of this strategy.
Furthermore, they insist that happy customers are a direct result of happy employees. As a result, personnel are regarded as a company’s most valuable asset. The management has instilled a ‘team’ culture in their employees by empowering them to take on more responsibility, providing relevant training, and so on. Equally important is the fact that the company’s service team has always been available to navigate through every snag with patience and support. When it comes to assisting Selvam Process, A.T.E.’s ability to respond quickly has proven invaluable.
Further, why did Selvam Process choose Goller continuous bleaching range over others on the market? In response to this question, Raju states, “The continuous bleaching range has been on the market for a decade or more. There have only been a few continuous bleaching ranges in operation in the knit segment so far. Along with A.T.E., I visited the Fong’s factory in China and I have seen four Goller bleaching ranges in working order at various factories. I observed the chemical consumption, shrinkage and the manner in which the fabric is fed, all of which have an impact on quality. I therefore was convinced that the machine is reliable.” Globalisation has increased market competition by the hour. To remain consistent in this market, a company must ensure that its products are the best fit for the customer.
With the expansion of the textile industry, a slew of new businesses have sprung up, adding to the rivalry. In order to achieve its intended product, a corporation must have a supporting force that provides reliable machinery. Selvam Process has been working with A.T.E. for the past 10 years. Raju claims that the relationship is very strong and that A.T.E. keeps them updated on any new developments in the field. He also mentions that A.T.E. provides excellent post-sales support. Selvam Process and A.T.E. have been able to collaborate so successfully because they both agree on the ideology of delivering the best service to their customer and employees. To date, A.T.E. has conclusively demonstrated that it is an invaluable partner in maintaining Selvam Process’ trust.
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