Nandan Terry Private Limited has introduced a new range of protective Terry Towels that are tested to be anti-bacterial and anti-virus, thereby, preventing growth of microbes onto the towel surface.
In the Post-Covid world, people are expected to turn to personal hygiene. Aimed at preventing growth of bacteria and negating virus effects on towels, the development of anti-bacterial Towels is more than business opportunity. The development is aimed at greater well-being of our customers.
People have become more conscious about cleanliness, hygiene and keeping themselves and their environment germ-free. Hand hygiene has become critical to protect against the deadly virus. Keeping this mind set in view, we have developed a range of towels as part of our Wellness Collection having anti-bacterial, anti-viral finishes, the cotton is blended with other fibres to keep properties intact bath after bath.
The demand for personal hygiene and homecare products is expected to rise further in the coming days due to the growing awareness among consumers in the wake of the Covid-19 pandemic. The anti-viral finish prevents any possible growth or accumulation of viruses on the towels. The focus is to develop products that can save us from bacterial and pathogen ailments, in every possible manner. We have developed range of towels with infusions and chemical finishes to augment ‘Wellness’ segment. The collection has been named as ‘Shield’. The goodness of pure cotton is blended with fibres that inhibit antibacterial properties; towels are finished with antibacterial chemicals that prevent bad odour and bacteria development. The organic extracts from Aloe Vera and Cannabis infusions enhance properties of towel collections.
“In our quest to serve our valuable customers Nandan Terry is innovating new products to make people feel more protected in this ‘new normal life’.” says Ronak Chiripal, CEO of Nandan Terry. “Post-Covid, the importance of hygiene will grow in consumer mind space. The pandemic has made the consumers more aware of the need to maintain hygiene at personal level to reduce any chances of infection. Many of these lifestyle changes will become habits in the long run,” he further said.
