Gap Inc. confirmed Mark Breitbard as the head of Gap Global. Leveraging a deep connection with the brand, including holding leadership positions during the product-led resurgence of Gap’s North America business between 2010-2013, Mark will focus his time and energy on Gap while he continues to lead the company’s Franchise, Strategic Alliances and Licensing business, Intermix and Janie and Jack.
“Mark has brought significant expertise and strategic oversight to Gap, not only steering the brand through COVID but also making bold moves to set the brand up for growth,” said Sonia Syngal, Chief Executive Officer of Gap Inc. “In nine months, Mark has made Gap more relevant with new positioning, created a leaner business, and activated asset-lite growth by signing one of the brand’s largest licensing deals and establishing the YZY GAP partnership. He is the right leader for our namesake brand.”
“I am energized by the progress we’re making at Gap,” said Mark Breitbard. “We have a huge runway ahead. Gap is a trusted brand with 15 million active customers around the globe and we can be a voice for powerful change.”
Mark has a track record of transforming and repositioning major global brands with more than 25 years of experience. In 2017, he rejoined Gap Inc. as CEO and President for Banana Republic and during that time stabilized the business and launched new access points, including a rental subscription service, Style Passport. In addition, he has served as chief merchandising and creative officer of Old Navy from 2009 to early 2010 and has held leadership roles at Gymboree, Levi Strauss & Co. and Abercrombie & Fitch.
Mark leaves a strong leadership team in place at Banana Republic. Ann Doyle, General Manager of Banana Republic North America, will continue leading while the company conducts a search for the new head of the brand.
