The Turkey-based ATAC Makina, which is a leading manufacturer of laboratory and small production machines globally, is launching two new machines at ITMA 2019.
ATAC has been participating in ITMA since 1994. “ITMA is an important fair for ATAC. We showcase new technologies and machines and it helps compare what we offer with the other global laboratory machine manufacturers. At every ITMA exhibition ATAC has launched and showcased new technology and machines and 2019 will be no different,” said Mr. Senol ATAC of ATAC Makina in an exclusive chat.
ATAC will be showcasing the following new machines at ITMA this year: High temperature fabric dyeing machine of 1 kg capacity (for dyeing 2-3 meters of fabric) and bobbin (yarn) dyeing machine of 100 gram capacity.
Some of the other best-selling machines from the company that will be displayed at the event include the high temperature IR beaker dyeing machine, motorized coating & drying machine, E-Control machine, flexible yarn bobbin dyeing machine, continuous dryer with IR heating and washing machine with automatic dozing of soap, acid and alkali.
Mr. Senol ATAC feels that it is very important for ATAC to showcase its strengths at ITMA, especially to understand the customer response to its new machines and products. “We are a growing organization with increased presence in world markets, and we would like to understand the customers’ and visitors’ feedback on our machines and technology,” he added.
Asked who will be the company’s target audience at the event, Mr. Senol ATAC explained: “Anyone who is a textile producer, nonwoven or technical textile producer and all those who are manufacturing chemicals might get benefits by visiting our stand. Researchers, students and universities who will like to understand technology or who want to deepen their knowledge will also stand to benefit by visiting our stall.”
According to him, the company is witnessing growing demand for its machines from key global markets. Exports are now a big market for ATAC with 70% of the company’s annual sales in overseas markets. “The top markets for ATAC are of course South America, India, South Africa, Mexico and Pakistan. We see an increasing presence every year in these markets.”
Mr. Senol ATAC felt that 2018 was a good year for ATAC. “We built relationship with some key customers in global markets. We upgraded our technology and produced new and improved versions of the machines which were appreciated by customers. In 2018, we exported the maximum number of machines to India.”
Listing down the few key reasons for the company staying ahead of competition and the advantages that it offers over others competing in the same market segment, Mr. Senol ATAC commented: “We are very competitively priced in the world markets. Any customer who wants quality machines for his laboratory or production unit should consider the ATAC brand. We have ensured that our machines are the replica of bulk machines so that lab to bulk replication is up to 98%. We are continuously upgrading our machines and changing designs to ensure compliance with the customer requirements, and this is helping us stay ahead of competition. Besides, we ensure that all our machines are built in compliance with the European standards and our focus is on customer satisfaction. We are a very strong technical team. We are flexible in our approach and do make changes in our machines to ensure that the customer gets what he wants.”
Highlighting the details on the company’s manufacturing style, as well as sales and service infrastructure, Mr. Senol ATAC said: “As you know, the owners of the ATAC machines are technical people. With a view to serving more and more customers worldwide, we have set up a big manufacturing facility for our laboratory machines. With over 50 people engaged on the manufacturing floor, we have our continued focus on quality and design. All mechanical and electrical components are manufactured in-house. Each machine is tested before dispatch. We have a network of agents worldwide who provide sales, installation and aftersales services to our customers. Of course, the ATAC team is behind our agents giving them the necessary support. In fact, it is quite common for our senior team members to visit customers worldwide to learn about their experience and feedback on our machines.” Visitors can take a look at the company’s products at Hall No. H-2, Booth B-109 at ITMA, Barcelona.
